How do I use the Heatmaps tab?

From the Heatmap tab, you can:

The Heatmap displays a table with attributes (e.g., teams or departments) in rows and rated statement questions in columns.
The top row, labelled Overall, shows average scores across all responses visible to you.
Rows below show average scores for each breakdown.
Colors indicate variance from the overall average score:
- Darker blue = higher average score than the overall average
- Darker pink = lower average score than the overall average

To the right of the sentiment scores, you’ll see engagement metrics for each attribute. These include:

Engagement funnel metrics

Audience Members Contacted – Total contacted in that group
Provided at least one score – % who rated at least one statement (standard participation metric)
Provided at least one comment – % who left at least one comment
Suggested at least one action – % whose comment included an actionable phrase

Additional engagement metrics

Provided at least one score - Number of people who rated at least one statement
Got a reply – % who were responded to by a person or AI
Commented after reply – % who commented again after receiving a reply
Suggested an action after a reply – % who left an actionable phrase in a follow-up comment

To change the breakdown, click the Breakdown dropdown in the top left of the tab and select a different attribute.
To add another breakdown, click the + icon next to the dropdown. You can add up to three breakdowns in total.
This lets you layer insights, such as division and location.

Use the Display Order option in the top right to reorder attributes:
From here you can choose to show:
- Only average scores, only engagement metrics, or both
- Volume – Sorts by number of people in each attribute group (largest to smallest)

The Heatmap tab provides a visual overview of average scores and engagement across your campaign, broken down by up to three attributes.