How do I use the Heatmaps tab?

The Heatmap tab provides a visual overview of average scores and engagement across your campaign, broken down by up to three attributes.

From the Heatmap tab, you can:

1. View average scores by attribute

2. View engagement levels by attribute

3. Change attribute breakdowns and add additional ones

4. View only sentiment scores or participation metrics

5. Change the display order of attributes

6. Collapse or expand categories

1. View average scores levels by attribute

• The Heatmap displays a table with attributes (e.g., teams or departments) in rows and rated statement questions in columns.

• The top row, labelled Overall, shows average scores across all responses visible to you.

• Rows below show average scores for each breakdown.

• Colors indicate variance from the overall average score:

  • Darker blue = higher average score than the overall average

  • Darker pink = lower average score than the overall average

2. View engagement levels by attribute

• To the right of the sentiment scores, you’ll see engagement metrics for each attribute. These include:

Engagement funnel metrics

• Audience Members Contacted – Total contacted in that group

• Provided at least one score – % who rated at least one statement (standard participation metric)

• Provided at least one comment – % who left at least one comment

• Suggested at least one action – % whose comment included an actionable phrase

Additional engagement metrics

• Provided at least one score - Number of people who rated at least one statement 

• Got a reply – % who were responded to by a person or AI 

• Commented after reply – % who commented again after receiving a reply

• Suggested an action after a reply – % who left an actionable phrase in a follow-up comment

3. Change attribute breakdowns and add additional ones

• To change the breakdown, click the Breakdown dropdown in the top left of the tab and select a different attribute.

• To add another breakdown, click the + icon next to the dropdown. You can add up to three breakdowns in total.

• This lets you layer insights, such as division and location.

4. View only scores or participation

• To adjust what’s shown in the table, click the Display Options dropdown in the top right.

• From here, you can choose to show:

  • Only average scores

  • Only engagement metrics

  • Or both

5. Change the display order of the attributes

• Use the Display Order option in the top right to reorder attributes:

  • Volume – Sorts by number of people in each attribute group (largest to smallest)

  • Alphabetical – Sorts attribute names from A to Z

6. Collapse or expand categories

• If your campaign includes more than one question category, you can collapse or expand them.

• To collapse a category, click the – icon next to the category name.

• To expand, click the + icon.